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Case Study: American School of Dubai

A new image for the Athletics department and sports teams at a growing, top-tier international school.

 The American School of Dubai required a re-design of its "ASD Falcons" Athletics logos. The in-depth process involved balancing input from the school's administration, board of trustees, faculty, and students, and then navigating the crowded field of falcon imagery in Dubai.

The American School of Dubai required a re-design of its "ASD Falcons" Athletics logos. The in-depth process involved balancing input from the school's administration, board of trustees, faculty, and students, and then navigating the crowded field of falcon imagery in Dubai.

 The end result was a full set of logos for flexible use, with clean lines for easy, one-color reproduction.

The end result was a full set of logos for flexible use, with clean lines for easy, one-color reproduction.

 The old Falcon had been fashioned after an exiting professional sports team. The school's growth and new mission demanded a set of icons unique to the school.

The old Falcon had been fashioned after an exiting professional sports team. The school's growth and new mission demanded a set of icons unique to the school.

 Logo versions first went through a school-wide voting process, and then were tested with third-party vendors, before formal adoption.

Logo versions first went through a school-wide voting process, and then were tested with third-party vendors, before formal adoption.

 The simple one-sheet style-guide allows the Athletics department to efficiently implement styles consistently, and without using the resources of the school's communications team.

The simple one-sheet style-guide allows the Athletics department to efficiently implement styles consistently, and without using the resources of the school's communications team.

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