Case Study#2

Creating an online directory for an entertainment booking agency
redesign of NewArtsEnsembles.com

CHALLENGE
Client-managed content. This company needed the ability to easily and economically manage the content of its own site, without having to go through a graphic designer every time they added a new performer to their stable.

In addition, the architecture of their former site created too much distance between the user and the information he or she was searching for. Our new design would need to put the entertainer directory at the user’s fingertips.

APPROACH
Smart architecture, bold design. We started with a sitemap and a series of wireframes to plan the improved information architecture. With an optimal structure for the site designed, we selected photography that would best highlight the diversity of their entertainment offerings. Our designer added graphic elements to tie them into the new web-friendly version of their logo.

RESULT
Cost savings, increased revenue. The content management system that we custom built allows the client to upload mp3 files, photo galleries, entertainer profiles & repertoire, calendar events, and even new web pages—all of which maintain the same stunning visual appeal and information architecture that we designed for them.

1) CITY RE-BRANDING

2) ENTERTAINMENT DIRECTORY

3) CONGRESSIONAL CAMPAIGN

4) CUSTOM INVITATIONS

5) BOOK DESIGN

6) CONTENT-DRIVEN SEARCH ENGINE OPTIMIZATION