Cc

CMYK

Printing

An acronym that stands for the four colors used in the OFFSET PRINTING PRESS to generate full-color printed materials:
C=Cyan (bright blue) M=Magenta (bright pink) Y=Yellow K=Black (comes from keyline)

CMYK is a subtractive color model (colors combine to make black while the absence of color is white) while RGB is an additive color model (all color tints together create white while the absence of color is black).

column

Typography

A column is block of text on a page.

corporate identity

Marketing and design

In marketing, a corporate identity is the “persona” of a corporation, and it is designed to be in harmony with business objectives. It is usually manifested by branding and the use of trademarks.

In general, this amounts to a logo (logotype and/or symbol) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied, and they supply approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Corporate identity is often viewed as being composed of three parts:

* Corporate design (logos, uniforms, etc.)
* Corporate communication (commercials, public relations, information, etc.)
* Corporate behavior (internal values, norms, etc.)